Group Chats

Social media continues to be a dominant force in global communication, entertainment, and commerce. As of 2025, 5.24 billion people actively use social media worldwide, accounting for 63.9% of the global population. The growth rate has slowed slightly compared to previous years, but adoption remains strong, particularly in emerging markets.

• Total Users: 5.24 billion (4.1% increase from last year).
• Average Daily Usage: 2 hours and 23 minutes per user.
• Mobile vs. Desktop Usage: 98% of social media activity occurs on mobile devices.
• Gender Split: 48.4% male, 51.6% female.
• Age Demographics: 59% of users are between 18-34 years old.
• Regional Penetration Rates: Northern Europe: 82%, Western Europe: 80%, Southern Europe: 75%, Central & Southern Asia: 41-45%.

1. Facebook – 3.07 billion users (largest platform).
2. YouTube – 2.5 billion users (second-largest).
3. Instagram – 2 billion users.
4. TikTok – 1 billion users (fastest-growing platform).
5. WhatsApp – 2 billion users.
6. Snapchat – 850 million users.

• Influencer Marketing: Expected to reach $16.4 billion in revenue.
• Social Media Advertising: Projected to surpass $258 billion.
• Social Commerce: Estimated $492 billion in global sales.
• User Behavior: Watching videos (82%) , Reading news (76%), Interacting with friends & family (72%).

• North America & Europe: Highest adoption rates, exceeding 80%.
• Asia & Africa: Rapid growth due to increased smartphone and internet access.
• China: Near-universal adoption of WeChat.
• Sub-Saharan Africa: Lower adoption rates, but messaging platforms like WhatsApp are widely used.

Social media remains an integral part of daily life, influencing communication, commerce, and entertainment. While growth is stabilizing, emerging markets continue to drive adoption. Businesses and marketers must adapt to evolving user behaviors and platform dynamics to stay competitive in the digital landscape.